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San Luis, Somerton Leaders Working with 4FrontED on AgroBaja Expo in Mexicali

Victor Calderón/KAWC
Nazzer Mendez, executive director of 4FrontED, speaks to reporters in San Luis about AgroBaja on Wednesday, Feb. 26.Left to right: Yahaira Meza, director of sponsorships for AgroBaja; San Luis Mayor Gerardo Sanchez, Mendez and Rebecca Ching of San Luis RC

City leaders for San Luis and Somerton are working with a binational border organization on an upcoming regional agricultural conference. 

AgroBaja, an agricultural and fishing expo set for March 5-7 in Mexicali, Mexico, is partnering with city leaders in Somerton and San Luis.

Officials say the expo, which is in its 20th year, is an opportunity to promote Yuma County businesses and tourism to vendors and attendees from throughout Mexico.

Nazzer Mendez is the executive director of 4FrontED, which promotes regional partnerships in southwestern Arizona, Baja California, southeastern California and Sonora, Mexico.

“I think it’s important to unify… to work together as a team to promote our binational megaregion," Mendez told KAWC. "In this case, agriculture is the key.”

Organizers say about 700 businesses will be showcased at the AgroBaja expo and about 55,000 people are expected to attend over the three days.

Victor is originally from West Sacramento, California and has lived in Arizona for more than five years. He began his print journalism career in 2004 following his graduation from Georgetown University in Washington D.C. Victor has been a reporter for the following daily newspapers: The Monterey County Herald, The Salinas Californian and the Reno Gazette-Journal, where he covered stories including agriculture, education and Latino community news. Victor has also served as a local editor for Patch, a national news organization with hyperlocal websites, in Carmichael, California in the Sacramento area. He also served as the editor for The New Vision, the newspaper for the Roman Catholic Diocese of Tucson, which includes Yuma and La Paz counties. Victor lives in Somerton. He enjoys spending time with his family and friends and following most sports.
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