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New Southwest Business & the "Lifestyle" It Promotes

Arizona Edition - The Southwest Arizona desert terrain makes Yuma a unique location for people with a passion for off-roading.  A new business emerged recently that promotes that lifestyle and sponsors athletes of extreme sports.  To get a better understanding of the philosophy behind the new homegrown Yuma company, KAWC’s Maya Springhawk Robnett took a trip to the desert...(originally aired 01/15/14).

This piece was featured in the January 15th Arizona Edition.  Other pieces featured in the show can be found in the related content section below.

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