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Arizona Western College unveils new brand identity with eye to the future

Victor Calderón/KAWC
Arizona Western College students hand out goodie bags to college faculty and staff members at a kickoff for a new institutional brand identity on Monday, Sept. 19, 2022.

Arizona Western College unveiled new colors and a new logo on Monday.

College officials call this their new institutional brand identity.

The college, which serves Yuma and La Paz counties, is moving away from the traditional maroon and gold colors to a bolder color scheme of “Matador Red” and “Sky Stone” or turquoise.

Victor Calderón/KAWC
The new AWC brand identity.

Mandy Heil, Associate Dean of Communications and Marketing for AWC, said it will take one to two years for all departments to fully transition to the new look.

“We really just hope the community wraps their arms around it and starts to recognize it and adopts it as their community college and our branding," Heil told KAWC. "We’re really excited.”

The new AWC logo and colors are now public on signage around the main Yuma campus and online. Matadors Athletics will phase the new look in gradually as uniforms are updated.

AWC Matadors Athletics branding.

Heil said college officials made the changes after nine months of listening and giving surveys to AWC students, faculty, staff and alumni.

The final product is the result of 258 surveys, 14 focus groups, two districtwide town halls and a consulting session with The Granger Network.

Future rollout events for students are also being planned.

Victor Calderón/KAWC
Mandy Heil, Associate Dean of Communications and Marketing for Arizona Western College and Leah McKeogh, the department’s creative director, speak Monday at a kickoff for the college’s new branding.

Victor is originally from West Sacramento, California and has lived in Arizona for more than five years. He began his print journalism career in 2004 following his graduation from Georgetown University in Washington D.C. Victor has been a reporter for the following daily newspapers: The Monterey County Herald, The Salinas Californian and the Reno Gazette-Journal, where he covered stories including agriculture, education and Latino community news. Victor has also served as a local editor for Patch, a national news organization with hyperlocal websites, in Carmichael, California in the Sacramento area. He also served as the editor for The New Vision, the newspaper for the Roman Catholic Diocese of Tucson, which includes Yuma and La Paz counties. Victor lives in Somerton. He enjoys spending time with his family and friends and following most sports.
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