The first issue of Arizona Highways magazine was published in April, 1925. In this presentation, former publisher Win Holden will share the fascinating story of how a brochure produced by the Arizona Highway Department evolved into one of the most respected and revered publications in the world. With annual economic impact of over $65 million, Arizona Highways reaches all 50 states and over 100 countries around the world. But the journey has been anything but uneventful. With a unique publishing model not dependent on advertising, the magazine has had to unearth new sources of revenue to sustain its operations. And, as part of the Arizona Department of Transportation, has had to survive without state funding. Learn how this remarkable magazine has beaten the odds and is thriving in a competitive environment that has seen respected national magazines fall by the wayside.
When: Wednesday, November 7, 2018
Time: 5:30-7:00 pm
Where: St. Paul's Cultural Center, 645 S 2nd Ave, Yuma, AZ 85364
Appetizers and non-alcoholic beverages will be available, as well as a cash bar. No reservations are required and no purchase is necessary. Thanks to St. Paul's Cultural Center for their support of KAWC and the Spirited Discussions series.
Win Holden was named the sixth Publisher of Arizona Highways Magazine in May 2000. The publication is recognized as one of the finest travel magazines in the world. The magazine has over 120,000 subscribers in all 50 states and 100 countries. As Publisher, Mr. Holden led a diverse group of businesses centered on the world-renowned magazine including licensing, book publishing, calendars, e-commerce, new product development, product marketing and retailing. A Valley resident since 1980, Mr. Holden was recognized by the Arizona Office of Tourism and the Arizona Lodging and Tourism Association as their 2017 and 2018 Lifetime Achievement Award recipient and received the 2015 Lifetime Achievement Award from the Phoenix Business Journal. He was the 2007 inductee into the Arizona Tourism Hall of Fame. He is Chairman of the Board of the Greater Phoenix Convention and Visitor’s Bureau and is a member of the Executive Committee of the Arizona Lodging and Tourism Association Board of Directors. He retired in June, 2018.
This Spirited Discussion is part of the AZ Speaks program, made possible in part by Arizona Humanities. Arizona Humanities is a statewide 501(c)3 non-profit organization and the Arizona affiliate of the National Endowment for the Humanities. Arizona Humanities supports public programs that promote understanding of the human experience in Arizona and provides funds to cultural, educational, and non-profit organizations across the state.