What's Up Yuma? Radio

What's Up Yuma? Radio - Franky Sandoval, Founder of YumaKicks

By Jonny Porter,

Published March 31, 2026 at 12:06 PM MST

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Franky Sandoval — Founder of YumaKicks

Franky Sandoval — Founder of YumaKicks, shared how she launched a sneaker resell business at just 14 years old, what it means to embrace being the “odd one out,” how the Mamba Mentality shapes her discipline, and how growing up in Yuma helped her build confidence, connections, and a young entrepreneurial mindset. She credits much of her success to her mother and to her experience as the first female player on the Desert Elite Basketball League with Justin Patane, known also in Yuma for Friday Night Munchies.

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Jonny Porter

Host of What's Up Yuma? Radio

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Victor Calderón

Victor is originally from West Sacramento, California and has lived in Arizona since 2012. He began his print journalism career in 2004 following his graduation from Georgetown University in Washington D.C. Victor has been a reporter for the following daily newspapers: The Monterey County Herald, The Salinas Californian and the Reno Gazette-Journal, where he covered stories including agriculture, education and Latino community news. Victor has also served as a local editor for Patch, a national news organization with hyperlocal websites, in Carmichael, Calif. in the Sacramento area. He also served as the editor for The New Vision, the newspaper for the Roman Catholic Diocese of Tucson, which includes Yuma and La Paz counties. Victor lives in Yuma. He enjoys spending time with his family and friends and following most sports.

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