Serena Koogle is the entrepreneur behind Rebel & Rove in downtown Yuma. She brought in her daughter, Tatum to talk about the family business. We’ll get into Serena's connection to Yuma, how she built her boutique from the ground up, the heart behind her business, and what a decade of serving this community has taught her. This is the first episode in a series focusing on business women in Yuma County.