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Jason Peters of HomeSwiss, LLC is a Yuma-based entrepreneur and the voice behind From Homeless to Hustler. Jason opens up about his journey from homelessness to building a business through discipline, faith, and relentless work ethic, along with the lessons he’s learned about resilience, mindset, and creating something meaningful from nothing.

Daniel Orijel, also known as UrbanTriggerImage, and Carlos Alavez Jr, better known as Alavez Otra Vez are two Yuma-area creatives deeply rooted in lowrider culture, custom art, and old-school craftsmanship. Daniel shares how photography became more than images and turned into documenting history, while Carlos talks about learning pinstriping, custom paint, and tattooing the traditional way, opening Old Soul Tattoo, and carrying forward culture, discipline, and legacy with purpose. They invited us to their Grand Opening on January 17th.

Amanda Mellon, third-generation Yuman and owner of Dandy Home and Ranch, joins us in the studio to talk about her deep Yuma roots, the story behind creating Dandy as a space that celebrates home, community, and local agriculture, and how it became known as “the front porch of Yuma.” Amanda also shares the journey from small beginnings to a thriving brick-and-mortar business, the role family plays in Dandy, and why making people feel seen has always been at the heart of what she does.

Serena Koogle is the entrepreneur behind Rebel & Rove in downtown Yuma. She brought in her daughter, Tatum to talk about the family business. We’ll get into Serena's connection to Yuma, how she built her boutique from the ground up, the heart behind her business, and what a decade of serving this community has taught her. This is the first episode in a series focusing on business women in Yuma County.

While big-box stores draw Black Friday crowds, downtown Yuma shops are preparing for Small Business Saturday.